FigBuild 2025 | Figma Inaugural Designathon

Overview

The tl;dr

This project focused on creating a cohesive content and visual asset system for FigBuild, Figma's inaugural designathon spanning 8 universities. I worked on content direction, messaging hierarchy, and post-ready assets so 50+ organizing teams could communicate clearly and consistently across campuses.

Some context

FigBuild brought together students from multiple schools under one shared event identity. Because each campus had different channels and posting styles, event communication quality varied. The opportunity was to create assets and content patterns that felt unified while still being practical for local organizers.

Problem

Event messaging and posts were fragmented

As the event scaled across universities, communication became inconsistent in structure, tone, and visual hierarchy. Important details like dates, registration flow, and what to expect were not always clear or prioritized in the same way.

The challenge was balancing consistency at scale with flexibility for each campus context.

Solution

Built a modular content system for multi-campus execution

Miggie designed the modular visual building blocks (the reusable cube-like components), and then I worked with three other designers to assemble and refine final campaign assets using those blocks.

My focus was content design, message hierarchy, and clarity so each post could stay consistent across universities while still being easy for each campus to adapt and publish quickly.

Execution

Miggie set the core design blocks. I then partnered with three designers to compose final assets, refine hierarchy, and prep production-ready files that teams could publish with minimal edits.

System FoundationLocal AdaptationVariant StrategyProduction Handoff

04 Production handoff

Package final assets with guidance so teams can publish quickly across channels with predictable quality.